TikTok is introducing a new feature that enables them to reduce the amount of AI-created content appearing in their timelines. This step comes as the service revealed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global release. This development coincides with a increase in AI-generated material, spurred by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A large amount of this material is classified as “AI slop”, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we want to provide users the ability to see more or less of that, according to their own preferences,” stated a company executive.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its service tagged as artificially created. Overall, over 100 mn media items are uploaded to the app daily, making AI-generated material a relatively small portion of its total content library.
User Control Features
Members will be capable of limit or boost the amount of AI content they watch by using the topic control feature in the application and picking the AI content topic. Additional categories that are already be modified under the tool cover politics, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s rules mandate creators to identify “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the app will henceforth attach an “AI-made” tag to content made using its built-in AI features, or identified by an cross-platform project for identifying artificial media. This action is designed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2m AI literacy fund for specialists and institutions to produce informative material about responsible artificial intelligence. This project will assist non-profit groups focused on teaching programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, amid discussion over proposals to make redundant hundreds of review team members in Britain. The company is set to reduce hundreds of positions in its user protection division in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content before it is viewed by people. TikTok stated a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to the use of its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
